If you are offering a service, you are more likely to be hired if people feel you know what you're doing. Establish a professional-looking and accessible website that boasts “strong, selling-benefit oriented copy,” says Williams. Have friends or business associates critique it and make sure the site highlights your accomplishments and abilities.
And get the word out about yourself. Write articles and other content related to your business and post them on free article sites with a prominent listing of your web address, Williams says. He also suggests you regularly send out publicity articles talking about key phrases for your business.
Once you’ve done this, you can speak to civic groups or other organizations to further establish your expertise.
Note: Approach trade shows with caution. Williams says it can be an expensive undertaking with not that much reward. Better: Once you have landed a few customers and feel the business is rolling, a trade show might be a good next step.