Carol M. Morgan and Doran J. Levy, Ph.D

Carol M. Morgan and Doran J. Levy, Ph.D

Carol M. Morgan, MA, is a marketing expert and Doran J. Levy, Ph.D, is a statistical analyst. For 25 years, they have analyzed the U.S. 40 and older market defining what drives everyday health choices. Their most recent book is Health Motivations.

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