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6 Hiring Managers Spill Their Secrets

What one job candidate did that really wowed the interviewer

By Jill Jacinto and AOL Jobs

(This article appeared previously on 

We asked six people who hire people what wins them over. Lots to learn here.


Erik Bowitz, Senior Resume Expert at Resumé Genius


“We ask most applicants if they've checked out our core business site, and about 60 percent reply they have. However, our most recent hire really wowed us by not only claiming to have reviewed our homepage but also our [70+] resource pages and entire blog. We quizzed him on some old posts and sure enough, he recalled what they were about and who wrote them.”


Carol Cochran, Director of HR for FlexJobs


“It's passion and a sincere understanding of our mission that really gets me. When someone interviews and they really speak our language, I know I've found the right person. Since our team is 100 percent virtual, we don't have the traditional geographic boundaries in our recruiting. We see a lot of fantastic talent and skill in our applicants, which makes the right cultural fit a big deciding factor.”

(MORE: What Job Interviewers Look For)


Danielle Kunkle, VP, BoomerBenefits


“We recently hired a woman who won us over with her understanding of the importance of social media and web presence. Prior to her interview, she read through our website and sent comments to me about my blog, showing us that she was researching us before she got here. During the interview, she had pointed questions that demonstrated how much she had educated herself about the nature of our agency. After the interview, she began following our Facebook page, and more importantly, she commented on our posts and also shared them several times with her own friends, which, if you know anything about Facebook, helps them stay visible longer to other people. We were impressed, and she got the job.”


Lynda Zugec, Managing Director The Workforce Consultants



“One job applicant had researched the organization, was aware of what was happening within the business, and knew exactly what was required. The applicant prepared a report listing the actions that could be taken to increase efficiencies and competitiveness in the marketplace. We thought this demonstrated strong leadership skills and a real drive to succeed.”

(MORE: What to Do After the Job Interview)


Grace Lanuza, Founder and CEO of Grace Lanuza Consulting


“One applicant came prepared with very detailed research about the company, not just the clients but also the culture, which was very important in that particular role we were hiring for. Another applicant saw on Twitter that I was attending a career fair after we had a preliminary phone interview and he made a point to come to our booth and meet me personally. This really put a personal touch in an otherwise remote interview process. One applicant quoted a blog post that I had published and it was relevant to the interview.”


Jill Jacinto is an AOL Jobs contributor and Associate Director of Editorial & Communications for WORKS by Nicole Williams, a career website for professional women.

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