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The Truth About Those Medicare Advantage TV Commercials

Why the 'Friends Talk Money' podcast hosts say the 'free' policy come-ons can be misleading

By Richard Eisenberg

Odds are, you've seen those Medicare Advantage TV commercials featuring the likes of William Shatner, George Foreman, Jimmie Walker and Joe Namath touting the "free" health insurance plans offering enticing benefits not available from so-called "Original Medicare" (also called "traditional Medicare"). But are they for real?

A person selling Medicare Advantage Plan outside. Next Avenue
Credit: Bill Clark/CQ Roll Call via PBS

Now that it's Medicare Open Enrollment season through Dec. 7, if you're 65 or older and eligible for Medicare, or a loved one is, you'll want to know the answer.

"We're going to give you a Turkey on Thanksgiving! They promise so much."

My "Friends Talk Money" podcast co-hosts and I just looked into the popular Medicare Advantage plans (also called Medicare Part C plans) for our latest episode, speaking with Medicare maven Diane Omdahl, of the site. These plans, now chosen by 42% of Medicare beneficiaries, are sold by private health insurers, as opposed to the alternative Original Medicare program offered by the federal government.

The commercials, said "Friends Talk Money" co-host Terry Savage, a syndicated personal finance columnist and author and Medicare expert, promote their one-stop shopping and potential money savings.

What the Medicare Advantage Commercials Say

Savage noted the ads often say: "Let us do everything! And we're going to give you hearing [coverage] and we're going to give you dental and we're going to pick you up and drive you to your doctor's appointments. We're going to give you a turkey on Thanksgiving! They promise so much."

Omdahl told listeners: "Based on the commercials that are on television every day, people see something they think is going to be more cost effective and then they opt for that [Medicare Advantage] coverage without really knowing what they're getting into."

Friends Talk Money podcast graphic

She's right. A recent survey by the Kaiser Family Foundation found that seven in 10 Medicare beneficiaries didn't compare coverage options during the most recent Open Enrollment period. And in a survey of over 1,000 beneficiaries, three out of four called Medicare "confusing and difficult to understand."

According to the Kaiser Family Foundation, the average Medicare beneficiary has a choice of 54 Medicare plans, there are 766 Medicare Part D prescription drug plans and a record 3,834 Medicare Advantage plans will be available in 2022 (up 8% from 2021).

Here's the bottom line from Omdahl and the "Friends Talk Money" hosts: Some of what you hear on those Medicare Advantage TV ads is true, but the fine print shows that "free" isn't really "free." When the commercials say "zero premium, zero deductible and zero co-pay," that's not the whole story.

Before I explain the truth about Medicare Advantage's costs and coverage, it may help to provide a little context about Open Enrollment and Medicare Advantage plans. (Buckle up: Medicare Open Enrollment rules are complicated.)

During annual Open Enrollment, Medicare enrollees can switch from Original Medicare to Medicare Advantage or the other way around; switch from one Medicare Advantage plan to another and enroll in a Medicare Part D prescription drug plan in certain instances.

There's also a Medicare Advantage Open Enrollment period, from Jan. 1 through March 31, when you can switch your Advantage plan to a different one or switch back to Original Medicare and sign up for a Part D plan.

The Fine Print of Medicare Advantage Plans

Medicare Advantage plans, usually bundled with prescription drug coverage, typically require you to use health care providers in their network. The policies limit your annual out-of-pocket costs for covered services.

"They think 'zero premium' means it's free, which it's not."

"People need to go beyond the commercials" to understand the fine print of Medicare Advantage plans, Omdahl said. "There are indeed zero-premium Advantage plans and many of the plans do not have any [annual out-of-pocket] deductibles. But the zero co-pay is misleading. Zero co-pay is for your primary doctor; depending on where you live, co-pays may apply in other situations."

In addition, noted Omdahl, "start digging into the evidence of coverage and you will see that Medicare Advantage is pay-as-you go: fifty dollars to see a specialist, four hundred dollars a day for five or six days of hospitalization. So you are writing checks, and that's what people don't realize. They think 'zero premium' means it's free, which it's not."

Savage said that due to the Medicare program's rules, Medicare Advantage enrollees could wind up paying out of pocket as much as $7,500 a year; more than $11,000 a year if you use out-of-network health care providers.

"These plans work best if you don't get sick," she said. "Once you need to see a lot of specialists, then you start paying."

Omdahl said that before signing up for a Medicare Advantage plan, understand that anytime you want care other than an emergency, the plan has to approve it.

"If you need physical therapy, for instance, the plan has to approve the request for the service and then they'll usually say the person gets three visits or five visits or whatever. So, they are controlling the utilization of services of the members," she explained.

Savage said if you're in a Medicare Advantage plan and want to switch back to traditional Medicare for 2022, you could run into a problem. "If you have become ill, there's a medical underwriting [a health care provider must check you out before you're granted coverage] and in most states they can turn you down for the most comprehensive Medicare supplement [Medigap] plan."

Think Before You Switch

So, Savage advised, "think very carefully before you switch out of traditional Medicare, which lets you see just about any doctor or go to any hospital."

I noted a recent study by the nonprofit health care research group The Commonwealth Fund that looked at Medicare Advantage plans and traditional Medicare. Overwhelming majorities of Medicare beneficiaries in both traditional Medicare and Medicare Advantage were satisfied with their care.

The researchers discovered that the Advantage plans didn't substantially improve beneficiaries' health care experiences compared to traditional Medicare, but did offer somewhat more care management.


That means the Medicare Advantage enrollees were more likely to have a treatment plan where someone would review their prescriptions for them and handle medical concerns relatively quickly. "By providing this additional help, Medicare Advantage plans are making it easier for enrollees to get the help they need to manage their health care conditions," the study said.

Of those with a health condition, a larger share of Medicare Advantage enrollees in the study said that a health care professional had given them clear instructions about symptoms to monitor and had discussed their priorities in caring for the condition.

"An excellent, fiduciary, fee-only financial planner can make sure you get the comparisons you need" during Medicare Open Enrollment.

Where to Get Medicare Help

"Friends Talk Money" co-host Pam Krueger, founder of the financial adviser vetting program Wealthramp, said "an excellent, fiduciary, fee-only financial planner can make sure you get the comparisons you need" during Medicare Open Enrollment.

Three other useful resources for Medicare Open Enrollment shopping (in addition to 65Incorporated): the site, the eHealth Medicare site and the site for the State Health Insurance Assistance Programs known as SHIP.

"There's no right or wrong" when it comes to choosing between traditional Medicare and Medicare Advantage plans, Savage said. "As long as you're well-informed about these Medicare decisions you'll be in great shape for 2022."

Photograph of Richard Eisenberg
Richard Eisenberg is the former Senior Web Editor of the Money & Security and Work & Purpose channels of Next Avenue and former Managing Editor for the site. He is the author of "How to Avoid a Mid-Life Financial Crisis" and has been a personal finance editor at Money, Yahoo, Good Housekeeping, and CBS MoneyWatch. Read More
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