My Hope for You This Holiday Season

Our mission is to inform and inspire, but we wouldn't exist without readers like you

As 2019 comes to close, my colleagues and I are reflecting on Next Avenue’s work in the preceding 12 months and looking ahead to what we’ll deliver to you in 2020 and beyond.

Next Avenue’s editorial team gathers for a meeting at our headquarters in St. Paul, Minn.

Since Next Avenue launched in 2012, a community of advocates, researchers, thought leaders, innovators and scholars have helped place our journalism service at the forefront of issues that matter most to people in the second half of life — people like you, me, and our 100 million+ peers.  Together, we’re redefining what it means to be 50, 60, 70, 80 and beyond. We’re knocking down tired, ageist tropes and demonstrating the incalculable value of older adults. Next Avenue is alongside us as we collectively define this new stage of life.

Each day, our experienced team of journalists arrives at work with a single goal: to illuminate and positively impact the lives of readers. We do this by asking tough questions, tracking details of ever-changing public policy and tuning into the issues that matter most to you.

These are just some of the topics that we reported on in 2019:

  • Ageism and how efforts — big and small — are helping reduce it, especially in the workplace
  • A grassroots group of authors who are helping promote each other’s work in innovative ways
  • Advice for how to keep financial planning on track during times of market volatility
  • The new flu medication aimed at helping high-risk populations
  • Research that shows how engaging in the arts is good for our brains and bodies
  • Bias against older Americans in how U.S. drug prices are determined

These coverage areas are only superficially covered by other media outlets, if they’re covered at all. At Next Avenue, they’re the core of our mission and promise to readers. In a world where trusted, unbiased information and perspective is more crucial than ever,  we’re  proud to produce content that you can act on with confidence.

Next Avenue’s award-winning journalism is free and available to all, but it’s not free to produce. This holiday season, I’m hoping that you’ll join our growing group of readers who have become members by making a financial contribution to help fuel our work.

We’re asking everyone who values our work to give generously. Will you?

I’d rather make a yearly contribution 

I’d rather make a one-time contribution

Our goal is to gain 1,000 new donors before 2019 comes to an end. It’s a big goal, but we know we can do it with your help. Please give generously today to fuel our reporting in 2020 and beyond. A gift of $75 or more will receive a Next Avenue journal*, but, as always, any amount helps sustain our service to you and others.

Thank you for taking this journey with us,


Colleen Wilson
Next Avenue

*Journals will be shipped in early 2020. Please include your preferred mailing address in the comments section of the donation form.














By Colleen Wilson
Colleen leads the digital publishing teams at Twin Cities PBS. These include Next Avenue and Rewire. Previously, she was Executive Director of Digital Products at KQED in San Francisco.@colleenwilson

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