Anna Sofia Martin is a senior writer at sparks & honey, an agency that helps brands and organizations radically improve performance by understanding culture. She is the primary author of Gen X at 50, Rebranding Marijuana, Gen Z 2025 and other Culture Forecasts by sparks & honey.
Overshadowed by the bigger boomer cohort, here's to the X factor
Work & Purpose
And why other industries may wind up following their lead
This special report will include storytelling, news and information about how to plan for the end of your life in a way that meets your own goals and preferences.