Anna Sofia Martin is a senior writer at sparks & honey, an agency that helps brands and organizations radically improve performance by understanding culture. She is the primary author of Gen X at 50, Rebranding Marijuana, Gen Z 2025 and other Culture Forecasts by sparks & honey.
Money & Policy
Overshadowed by the bigger boomer cohort, here's to the X factor
Jim Owen wants to convince everyone else – one step (or lunge or squat) at a time