Anna Sofia Martin is a senior writer at sparks & honey, an agency that helps brands and organizations radically improve performance by understanding culture. She is the primary author of Gen X at 50, Rebranding Marijuana, Gen Z 2025 and other Culture Forecasts by sparks & honey.
Overshadowed by the bigger boomer cohort, here's to the X factor
It might be a good idea, but be sure to do it the right way
This special report will include storytelling, news and information about how to plan for the end of your life in a way that meets your own goals and preferences.