Anna Sofia Martin is a senior writer at sparks & honey, an agency that helps brands and organizations radically improve performance by understanding culture. She is the primary author of Gen X at 50, Rebranding Marijuana, Gen Z 2025 and other Culture Forecasts by sparks & honey.
Money & Security
Overshadowed by the bigger boomer cohort, here's to the X factor
Work & Purpose
A new podcast explores work and career issues for people over 50
This special report includes storytelling, news and information about health care for older adults in rural areas
Our special series, Vitality Arts, shows the powerful effect that participating in the arts can have on our minds, bodies and souls. Look to this page for information, resources and inspiration that will help you age better through the arts and show that creativity has no age limit.