It's Time for Boomers to Fix Their Bad Brand
Tarred by critics as selfish and short-sighted, this generation better speak up — its reputation and retirement plans are in danger!
June 1, 2012
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Frederick R. Lynch
Frederick R. Lynch is Associate Professor of Government at Claremont McKenna College. His newest book is One Nation Under AARP: The Fight Over Medicare, Social Security and America’s Future (University of California Press, 2011). His previous books include The Diversity Machine and Invisible Victims: White Males and the Crisis of Affirmative Action.
Meeting the needs and unleashing the potential of older Americans through media