Jeff Millman is chief creative officer at GKV, one of the mid-Atlantic’s largest integrated marketing firms helping challenger brands succeed for over 35 years and win on their own terms. Millman is the winner of hundreds of advertising awards, and a boomer/senior marketing specialist working on brands like CareFirst BlueCross BlueShield and CMS (Centers for Medicare & Medicaid Services). He also gets ill whenever a classic rock song is used in a commercial.
But companies may pay the price for unfair representations
Work & Purpose
The Encore.org CEO on his new book about connecting with younger people
This special report will include storytelling, news and information about how to plan for the end of your life in a way that meets your own goals and preferences.