Jim Gilmartin is an expert on marketing and sales to boomers and a principal at Coming of Age, which provides interactive/online marketing services to clients eager to connect with boomers and senior customers. His blog is at www.comingofage.com/target-market-insights.
Money & Security
Advertisers tend to ignore 50+ consumers and their buying power. Madison Avenue could score big if it grasped these seven boomer motivations
Living & Learning
Three pitfalls and solutions for how to overcome them
This special report includes storytelling, news and information about health care for older adults in rural areas
Our special series, Vitality Arts, shows the powerful effect that participating in the arts can have on our minds, bodies and souls. Look to this page for information, resources and inspiration that will help you age better through the arts and show that creativity has no age limit.