Jim Gilmartin is an expert on marketing and sales to boomers and a principal at Coming of Age, which provides interactive/online marketing services to clients eager to connect with boomers and senior customers. His blog is at www.comingofage.com/target-market-insights.
Money & Policy
Advertisers tend to ignore 50+ consumers and their buying power. Madison Avenue could score big if it grasped these seven boomer motivations
5 ways grown children can navigate the health care system for their parents
Follow our in-depth examination of current health care offerings through an age-friendly lens. What does age-friendly health care look like, and how do you locate and access it? We cover how to prioritize your unique needs when selecting providers and treatments for yourself or a loved one.