Jim Gilmartin is an expert on marketing and sales to boomers and a principal at Coming of Age, which provides interactive/online marketing services to clients eager to connect with boomers and senior customers. His blog is at www.comingofage.com/target-market-insights.
Advertisers tend to ignore 50+ consumers and their buying power. Madison Avenue could score big if it grasped these seven boomer motivations
It's a shift toward care based on who the patient is and what he or she wants
This special report will include storytelling, news and information about how to plan for the end of your life in a way that meets your own goals and preferences.