Jim Gilmartin is an expert on marketing and sales to boomers and a principal at Coming of Age, which provides interactive/online marketing services to clients eager to connect with boomers and senior customers. His blog is at www.comingofage.com/target-market-insights.
Advertisers tend to ignore 50+ consumers and their buying power. Madison Avenue could score big if it grasped these seven boomer motivations
Work & Purpose
Chronological age doesn't mean what it used to, and why that matters