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Jim Gilmartin

Jim Gilmartin is an expert on marketing and sales to boomers and a principal at Coming of Age, which provides interactive/online marketing services to clients eager to connect with boomers and senior customers. His blog is at www.comingofage.com/target-market-insights.

Super Bowl commercials should target boomers who are more likely to buy.

Super Bowl Ads: Why Are Boomers Being Sidelined?

Advertisers tend to ignore 50+ consumers and their buying power. Madison Avenue could score big if it grasped these seven boomer motivations
January 30, 2013
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