Joseph F. Coughlin is director of the Massachusetts Institute of Technology AgeLab and a 2015 Next Avenue Influencer in Aging. He is also author of The Longevity Economy: Unlocking the World’s Fastest Growing, Most Misunderstood Market.
Marketers are trapped in an outdated narrative about people 50+
An excerpt from 'The Longevity Economy' by the head of the MIT AgeLab
Here's one misperception: the older user is always the same as the buyer
How tools and services are evolving to improve lives of older people
Work & Purpose
Chronological age doesn't mean what it used to, and why that matters