Joseph F. Coughlin is director of the Massachusetts Institute of Technology AgeLab and a 2015 Next Avenue Influencer in Aging. He is also author of The Longevity Economy: Unlocking the World’s Fastest Growing, Most Misunderstood Market.
Marketers are trapped in an outdated narrative about people 50+
An excerpt from 'The Longevity Economy' by the head of the MIT AgeLab
Here's one misperception: the older user is always the same as the buyer
How tools and services are evolving to improve lives of older people
Work & Purpose
One presidential hopeful has a service proposal to unite generations
Follow our in-depth examination of current health care offerings through an age-friendly lens. What does age-friendly health care look like, and how do you locate and access it? We cover how to prioritize your unique needs when selecting providers and treatments for yourself or a loved one.