Joseph F. Coughlin is director of the Massachusetts Institute of Technology AgeLab and a 2015 Next Avenue Influencer in Aging. He is also author of The Longevity Economy: Unlocking the World’s Fastest Growing, Most Misunderstood Market.
Marketers are trapped in an outdated narrative about people 50+
An excerpt from 'The Longevity Economy' by the head of the MIT AgeLab
Here's one misperception: the older user is always the same as the buyer
How tools and services are evolving to improve lives of older people
It's a shift toward care based on who the patient is and what he or she wants
This special report will include storytelling, news and information about how to plan for the end of your life in a way that meets your own goals and preferences.