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Robert Morison

Robert Morison is an author of What Retirees Want: A Holistic View of Life's Third Age. Morison is a researcher, writer and management consultant who has been leading research for 30 years in collaboration with thought leaders and innovators. He is senior adviser with Age Wave and lead faculty for the International Institute for Analytics.

Still from 2018 E*TRADE Super Bowl commercial, "This is Getting Old"

How Ads Do a Terrible Job Portraying Older Adults

The 'What Retirees Want' authors say ageism is bad for people and for business
July 14, 2020
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