ABOUT NEXT AVENUE
Where Grown-ups Keep Growing
America is in the midst of an age boom and with it, an amazing transition. In general, those of us over the age of 50 are expected to live longer than any previous generation.
We're in the process of creating a new life stage that lies somewhere between young adulthood and "old-old" adulthood. This stage doesn't have a name. We call it Adult Part 2. And if you're reading this you're probably smack dab in it.
You're aware that many years of life lie ahead of you and, very likely, you have a different set of expectations for these "bonus years" than you had for earlier adulthood. You sense that you can somehow apply your knowledge and experiences in a meaningful way. Yet you may not know exactly how to achieve this new vision or see all the many possibilities available to you as you navigate the physical, health, work, and financial shifts that inevitably accompany this phase.
Enter Next Avenue. We're a group of public television people and journalists who, for the most part, are experiencing the very same things you are. Like you, we see both challenges and opportunities and we recognize that what we could all use right about now is an abundance of reliable information that can help us figure out what's, well, next.
So we aim to deliver that—in a way that's both smart and accessible.
If you think we could do a better job, we want you to tell us so. In fact, we want your input on a lot of things. There are places throughout the site that let you give us feedback, share your experiences and send us your stories.
Thanks for walking with us down Next Avenue.
Who We Are
We're all passionate about delivering good, solid, trustworthy information and compelling perspectives that can transform people's lives. Most of us are in our Adult Part 2 and on the journey with you. There are a few terrific young adults on our team who are dead set on paving the way for their peers who'll someday turn down this avenue with them.
President and CEO, Twin Cities Public Television (tpt)
Jim inadvertently killed a hamster in biology lab during his junior year as a biology major at Princeton University, scrapped the idea of going to medical school and began to work with a producer of Mister Rogers Neighborhood. Over three decades later, he is still thriving in the PBS world as the President of tpt in St. Paul Minnesota – the organization that incubated and created Next Avenue. Jim began his career inspired by the work of Fred Rogers and the people at Sesame Street, seeing what an incredible impact television could have in the lives of children. Today, he is pleased to be among the team of people who are harnessing the power of the media to inspire, engage, and inform folks as they embark on the journey of growing older and wiser. >>>Email Jim
Sue has spent 25+ years writing and editing for magazines, newspapers and websites. She earned her M.F.A. in creative nonfiction from the University of Pittsburgh. Sue's original plan to write immersive books was interrupted when she got an internship and then a job with Pittsburgh Magazine. One of her first assignments was to “gather color” on the set of Mr. Rogers’ Neighborhood, and meet Fred Rogers—a formative experience. She went on to write for numerous local, regional and national magazines including Glamour and Redbook. When offered a chance to edit for a mid-size daily newspaper in St. Paul, Minnesota, she took it, thinking she'd try it out for a few years. Those few years turned to nearly 20, covering everything from food, travel and arts to courts, crime and politics. During her tenure at St. Paul’s Pioneer Press, Sue was the editor for a special project entitled “Across Generations” that examined how different age groups view the world, solve problems and learn from one another. She has won local, regional and national awards and is most proud of her work that brought about positive societal change. Sue loves nothing more than telling real people’s stories and finding out about the issues that make a difference in their lives. >>>Email Sue
Susan is responsible for driving revenue strategies for Next Avenue. She oversees multi-platform sponsorships with businesses and foundations, and develops new revenue opportunities that align with Next Avenue's organization's mission. Over the past 16 years, she has cultivated expertise in organizational planning, nonprofit branding, strategic partnerships, communications strategy, content and social media marketing and relationship management. Susan is passionate about social change and public service, and has dedicated her career to building and promoting a sustainable nonprofit sector by putting smart strategies into action. >>>Email Susan
John is Vice President of Digital at Twin Cities Public Television. He leads the organization's interactive media web development, visual design and digital content distribution. Since joining tpt in late 2010, he has helped lead the conception, design, interactive development and public launches of several digital projects, including Next Avenue. John joined tpt after working more than 20 years as a newsroom and digital leader in commercial broadcast television. During nearly 13 years at WCCO-TV in the Twin Cities, he built and led a team that turned wcco.com into one of the most innovative and successful local news web operations in the country. John graduated with a bachelor's degree in broadcast journalism from Northwestern University's Medill School. He also holds minor concentrations in African-American studies and Slavic languages and literature. He and his family live in Minneapolis. >>>Email John
Judy learned the power of media in 1999 when, three weeks after launching the PBS KIDS brand, two kids in her neighborhood saw the new logo on her watch and ran around singing "PBS KIDS, doink!" All of the educational moments she helped build into every minute and what stuck? The "doink" she and her colleagues added as a mnemonic in the breaks just for fun. But Judy knew they were learning anyway. How could they not with Sesame Street, Clifford and the others?
Prior to entering the PBS world, Judy spent eight years at Northwest Airlines building the leisure brands, two years at a welfare to work nonprofit and she had her own brand and design company – all wonderful experiences. But nothing was more rewarding for her than being part of PBS KIDS. Judy spent ten years at PBS, in part as head of audience and brand strategy. >>>Email Judy
Senior Editor of the Money & Security and Work & Purpose Channels
Rich is the Senior Web Editor of nextavenue.org's Money & Security and Work & Purpose channels, and has been helping people manage their finances and careers throughout his own career. He has been a writer and senior-level editor at major media outlets including Money, Yahoo, CBS MoneyWatch, USA Today, and Good Housekeeping. Rich's Money article about the financial concerns facing the first baby boomers turning 40 led to his book, How to Avoid a Mid-Life Financial Crisis. He has also written The Money Book of Personal Finance. At Money, he invented the magazine's popular franchise: The Best Places to Live In America. The father of two recent college grads, Rich is doing his best to ensure that his sons develop responsible money habits while trying not to be a helicopter parent to them. He is proud to say that he began investing in a 401(k) the minute he was eligible and started stashing money away for college as soon as his sons were born. But, like many people, Rich wishes he had saved even more for his eventual retirement. >>>Email Rich
On Twitter: @richeis315
Liza manages relationships with media organizations, non-profit groups and government agencies for Next Avenue. She joined our team in 2010, eager to help create a website to help people improve their lives, plan their futures and explore new interests. Working on Next Avenue blends her passions for journalism and social good.
Next Avenue is Liza's second opportunity to help start a major website, having joined CNN.com before its launch in 1995. Through 2005, she held a variety of editorial and news management roles - writing about the assassination of Israeli Prime Minister Yitzhak Rabin, creating an online memorial for 9/11, covering the 2004 political races and developing CNN's first correspondent blogs for Hurricane Katrina as head of CNN's TV/Web Integration team.
Before joining Next Avenue, Liza taught legal reporting and online at Northwestern's Medill School of Journalism and produced web content for Oprah.com. She earned her bachelor's degree in art history and English at Georgetown University and MSJ from Northwestern. Based in Washington, DC, Liza enjoys keeping up with her family, cycling and trying to get tomatoes to grow in her backyard. >>>Email Liza
Bryce knows that public media can connect, inform and inspire communities in pretty significant ways. He comes to Next Avenue with rich experience engaging audiences around quality content at all levels of media — from managing Wisconsin Public Television's award-winning series of Community Forums on Race & Diversity, to teaching independent filmmakers how to extend the impact of their work at the National Center for Media Engagement. Bryce enjoys learning about emerging communication technologies and trends, and believes good content becomes great when it is shared and discussed with others. He holds a master's degree from Syracuse University's S.I. Newhouse School of Communication and lives in Los Angeles, Calif. >>>Email Bryce
Jill earned a bachelor’s degree in communication from the College of Saint Benedict/Saint John’s University. During her undergrad career, she served as the managing editor for the college’s newspaper,The Record, and captured a first place victory at an Associated Collegiate Press conference. She moved on to complete internships at tpt and Mpls.St.Paul Magazine, and a weekly newspaper in St. Paul. Jill is passionate about journalism and its power to educate, inform and entertain. >>>Email Jill
Fonts, colors, and images excite Ben. He has been working as a graphic designer for 8 years and 4 of those have been for tpt. He jumped at the opportunity to design the Next Avenue site as web design is one of his favorite creative pursuits. Web design is both challenging and rewarding, which is what keeps Ben coming back for more. When not glued to a computer screen Ben enjoys disc golf, movies, biking, broom ball, and hanging out with his son and wife. >>>Email Ben
Next Avenue has developed formal relationships with key content sources that provide articles and video for nextavenue.org. View our list of content sources to learn more about these government agencies, non-profit organizations, independent media producers, and public television stations.
The Atlantic Philanthropies is a limited life foundation dedicated to bringing about lasting changes in the lives of disadvantaged and vulnerable people.
Atlantic makes grants through its four programme areas - Ageing, Children & Youth, Population Health, and Reconciliation & Human Rights - and through Founding Chairman grants. Programmes funded by Atlantic operate in Bermuda, Northern Ireland, the Republic of Ireland, South Africa, the United States and Viet Nam.
The Helen Bader Foundation, Inc. strives to be a philanthropic leader in improving the quality of life of the diverse communities in which it works. The Foundation makes grants, convenes partners, and shares knowledge to affect emerging issues in key areas. Based in Milwaukee, the Foundation has awarded more than $200 million in grants and $10 million in Program Related Investments since 1992.
The General Mills Foundation invests in and collaborates with community organizations and programs that unleash the power of food across a spectrum of social issues, including hunger, nutrition and healthy active lifestyles. In addition, our community support extends to K-12 education, social services (family life) and arts and culture.
Land O'Lakes Foundation is committed to improving the quality of life in communities where Land O'Lakes, Inc. has members, employees, plants and facilities. Land O'Lakes Foundation proactively helps rural communities prosper and prepare for tomorrow by donating resources that develop and strengthen organizations dedicated to human service, education and youth, civic and art endeavors.
Established in 1969, the Mardag Foundation is the legacy of Agnes Ober. The Foundation provides grants to nonprofit organizations that enhance quality of life, inspire learning, revitalize communities and build capacity for the arts across the state of Minnesota. Agnes' passion lives on through the work of her descendants who serve on the Foundation's board. The Foundation is an affiliate of Minnesota Philanthropy Partners. Learn more at mardag.org and mnpartners.org.
Medtronic is the global leader in medical technology- alleviating pain, restoring health, and extending life for people with chronic disease conditions. Each year, Medtronic therapies help more than seven million people around the world resume everyday activities, return to work, and live better, longer lives.
Additional Support Provided By
Next Avenue got its start at Twin Cities Public Television, and it is likely that nearly everyone at tpt has played a part in bringing Next Avenue to fruition. Many thanks to every employee who helped make Next Avenue possible.
Yamamoto is a full-service Minneapolis-based agency that moves mountains for clients by harnessing the power of bold ideas and brilliant execution. We are an MDC Partners agency and a co-sponsor of Brand Matters, the leading speakers' forum on marketing in the Twin Cities.
The Gerontological Society of America (GSA) is the nation's oldest and largest interdisciplinary organization devoted to research, education, and practice in the field of aging. The principal mission of the Society — and its 5,400+ members — is to advance the study of aging and disseminate information among scientists, decision makers, and the general public.
Founded in 1945, GSA is the driving force behind the promotion of gerontology — both domestically and internationally. Its members come from over 40 countries.
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- By phone: 651-229-1283
- Learn more about Next Avenue sponsorship opportunities.
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