Our Mission

Next Avenue is public media’s first and only national service for America’s booming 50+ population. Our mission is to meet the needs and unleash the potential of older Americans through the power of media. We do this by providing news, information and advice to help our audience navigate their lives and inviting them to join in an ongoing conversation about the issues and transitions we all face.

Twin Cities PBS (TPT) in St. Paul, Minn. produces Next Avenue for the PBS system and 87 PBS stations are local affiliate partners. Our content extends far beyond our website, through our national network of media partners and government and nonprofit allies.

Next Avenue relies on sponsorship partners to make our service possible. For more information on sponsorships, go here or contact Next Avenue Managing Director Susan Donley at [email protected]. We also appreciate ideas, comments and suggestions from our audience. Please sign up for our e-newsletters and follow us on Facebook, Twitter, LinkedIn, Google+, and Pinterest so we can hear your thoughts.


Our Team

Jim Pagliarini

President and CEO, Twin Cities PBS (TPT)

Jim and  his colleague Judy Diaz were the founders and creators who brought Next Avenue to life. Jim is pleased to be on the team harnessing the power of the media to inspire, engage and inform people as they embark on the journey of growing older and wiser.


Susan Donley

Managing Director

Susan guides the vision for Next Avenue and leads day-to-day operations. She is responsible for our strategic and financial success. Susan, who is based in Washington, D.C., has been a part of the Next Avenue team since its conception, serving as an early consultant and later joining full-time to oversee brand strategy, digital marketing and business development. Reach her at [email protected].


Shayla Stern

Editorial and Content Director

Shayla has spent a career in digital media journalism and content marketing strategy at organizations including washingtonpost.com, Edmunds.com, Cars.com and Fast Horse and as a media professor at the University of Minnesota and DePaul University. She has a Ph.D. in Mass Communication from the University of Iowa and has published extensive research on social media and gender. Based in St. Paul, Shayla can be reached by email at [email protected]. Follow her on Twitter @shayla_stern.


Richard Eisenberg

Managing Editor and

Senior Editor of the Money & Security and Work & Purpose Channels

Rich has helped people manage their finances and careers as a writer and editor at major media outlets including Money, Yahoo!, CBS MoneyWatch, USA Today and Good Housekeeping. He has written two books, How to Avoid a Mid-Life Financial Crisis and The Money Book of Personal Finance. He is based in New Jersey and can be reached at 908-456-2089 or by email at [email protected]. Follow him on Twitter @richeis315.


Emily Gurnon

Senior Editor of the Health & Wellness and Caregiving Channels

In her more than two decades as a reporter and editor, Emily has covered everything from health to legal affairs to politics. A Minnesota native, she spent much of her career in California, working on staff at the San Francisco Examiner and freelancing for the Los Angeles Times. Before joining Next Avenue, she was a reporter for the St. Paul Pioneer Press and a writer for a number of health and wellness publications and websites, including WebMD.com. Reach her by phone at 651-229-1301 or by email at [email protected]. Follow her on Twitter @EmilyGurnon.


Heidi Raschke

Senior Editor, Living and Arts

In more than 20 years as an editor and writer, Heidi has covered arts and living topics for numerous projects and publications. She was executive editor at Mpls.St.Paul Magazine, ran the features and niche publications team at the St. Paul Pioneer Press, and was editor of Request Magazine. At Next Avenue, she edits the Living and Learning section as well as the Artful Aging special report, made possible by a grant from Aroha Philanthropies. She can be reached at [email protected].


Amy Knapp

Associate Digital Editor

Amy comes to Next Avenue  from an editorial role at the Minnesota-based company InnoVision Health Media. She earned her bachelor’s degree in Journalism from Bethel University in St. Paul, MN in 2011 and has been working in her field since. From health food articles to inspiring human interest pieces, Amy has a wide range of topics that she has covered. Amy can be reached by email at [email protected].


Bryce Kirchoff

Director of Audience Development

Bryce comes to Next Avenue with rich experience engaging and developing audiences around all types of media content — from directing social engagement campaigns for Academy Award-winning filmmakers to coaching local PBS station on how to extend the impact of their work. Now based in L.A., he can be reached by email at [email protected].


Kate Swenson

Project Manager

Kate Swenson is a project manager who has worked with revenue generation and grant management specifically for non-profit organizations for the past eight years. Kate earned a bachelor’s degree in Marketing and Business Management from the University of Wisconsin-Superior in 2006. She joined the Next Avenue staff in October 2015. She brings with her a rich knowledge of project management and is excited to use her skills to support Next Avenue efforts through revenue generation, grant management and much more.


John Daenzer

Vice President of Digital at Twin Cities PBS

Since joining TPT in late 2010, John has helped lead the conception, design, interactive development and public launches of several digital station projects. He and his team lead web development for nextavenue.org. John joined TPT after working for more than 20 years as a newsroom and digital leader in commercial broadcast television. You can email him at [email protected].


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