Our mission is to meet the needs and unleash the potential of older Americans through the power of media.
Next Avenue has served over 40 million people on our site and millions more through our platforms and partnerships. Every day, we invite readers to consider what is next, what lies just ahead and what will be revealed in their lives. By exploring questions big and small, we spark action — 95% of readers take an action after reading our stories — and open up a world of possibilities.
Next Avenue is unique among today’s media:
We want to know what you’re doing, what you’re thinking about. Next Avenue is a two-way conversation that comes to life on the website, in social media, in user panels and in surveys and polls.
Next Avenue is produced by Twin Cities PBS (TPT) for a national audience. Our journalists are based around the country, so we’re able to uncover stories and voices from everywhere.
President and CEO, Twin Cities PBS
Jim and his colleague Judy Diaz were the founders and creators who brought Next Avenue to life. Jim is pleased to be on the team harnessing the power of the media to inspire, engage and inform people as they embark on the journey of growing older and wiser.
Director of Editorial and Content
Shayla has spent more than 20 years working in digital media journalism and content marketing strategy at organizations including washingtonpost.com, Edmunds.com, Cars.com and Fast Horse and as a media professor at the University of Minnesota and DePaul University. She has a Ph.D. in Mass Communication from the University of Iowa and has published extensive research on social media and gender. Based in St. Paul, Shayla can be reached by email at [email protected]. Follow her on Twitter @shayla_stern.
Director of Audience Development
Bryce comes to Next Avenue with rich experience engaging and developing audiences around all types of media content — from directing social engagement campaigns for Academy Award-winning filmmakers to coaching local PBS station on how to extend the impact of their work. Now based in L.A., he can be reached by email at [email protected].
Managing Editor and Senior Editor of the Money & Security and Work & Purpose Channels
Rich has helped people manage their finances and careers as a writer and editor at major media outlets including Money, Yahoo!, CBS MoneyWatch, USA Today and Good Housekeeping. He has written two books, How to Avoid a Mid-Life Financial Crisis and The Money Book of Personal Finance. He is based in New Jersey and can be reached at 908-456-2089 or by email at [email protected]. Follow him on Twitter @richeis315.
Senior Editor of the Health & Wellness and Caregiving Channels
In her more than two decades as a reporter and editor, Emily has covered everything from health to legal affairs to politics. A Minnesota native, she spent much of her career in California, working on staff at the San Francisco Examiner and freelancing for the Los Angeles Times. Before joining Next Avenue, she was a reporter for the St. Paul Pioneer Press and a writer for a number of health and wellness publications and websites, including WebMD.com. Reach her by phone at 651-229-1301 or by email at [email protected]. Follow her on Twitter @EmilyGurnon
Senior Editor for Features
Julie has worked as a writer and editor for more than 20 years; her work has appeared in publications including the Star Tribune and Minnesota Parent. For the past several years, she was a managing editor for the community lifestyle magazine group at Tiger Oak Media in Minneapolis, where she also served as writer and editor for Saint Paul Magazine and other Tiger Oak publications. Julie can be reached via email at [email protected] Follow her on Twitter @juliepfitzinger.
Social Media Specialist
Alex received his bachelor’s degree in English Literature and Composition from Saint John’s University in 2008. Since, he has entertained careers in both management and education, and also turned his local music blog into a small business. His most recent tenure was spent as an integrated marketer at Fast Horse as well as the managing editor of Modern Midwest. Alex can be reached by email at [email protected].
Kate Swenson is a project manager who has worked with revenue generation and grant management specifically for non-profit organizations for the past eight years. Kate earned a bachelor’s degree in Marketing and Business Management from the University of Wisconsin-Superior in 2006. She joined the Next Avenue staff in October 2015. She brings with her a rich knowledge of project management and is excited to use her skills to support Next Avenue efforts through revenue generation, grant management and much more.
Digital Product Manager for Next Avenue
Jill brings more than 10 years of experience managing web and mobile app development along with experience in web analytics and user experience design. She is focused on the end users and the overall user experience for digital products at Twin Cities PBS. Jill has a B.S. in Business and a M.S. in Project Management and is a Certified Scrum Master. She is also the Digital Product Manager for Rewire at Twin Cities PBS.
Before coming to Next Avenue, Grace was the associate editor and social media manager for two different trade magazines at Macfadden Communications Group in New York. Grace graduated from the University of Minnesota-Twin Cities with a BA in journalism and minor in gender, women and sexuality studies, and she was the editor-in-chief of the University of Minnesota’s student magazine, The Wake. She volunteers as an editor for the local feminist quarterly, The Riveter Magazine. Reach her by email at [email protected].
Next Avenue relies on sponsorships to support our service. We seek out businesses and organizations that share our mission and are looking to reach a passionate and engaged public media audience. Sixty percent of Next Avenue readers say they have a more positive view of a company that supports the site. To learn more about sponsorship opportunities, email [email protected].
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