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What the 1960s Can Teach Us About Current Protests

PBS NewsHour interviews an expert on the history and effects of protests

By PBS NewsHour

(This article originally appeared on the PBS NewsHour site on May 31, 2020.)

Civil rights march on Washington, D.C.
August 28, 1963 Civil rights march in Washington, D.C.   |  Credit: Warren K. Leffler for U.S News & World Report, 1963 Aug. 28., via Library of Congress

Hari Sreenivasan: We know from history that both peaceful and violent demonstrations can change the political landscape. Omar Wasow is an assistant professor in the department of politics at Princeton University and studies the history and political effects of protest. Omar, you've been looking at the sixties as a period of social unrest, but also how that influenced opinion and you just recently published some of this. What have you learned?

Omar Wasow: I looked at both nonviolent and violent protests in the 1960s. And to be clear, this is looking at thousands of protests over about a dozen years.

And what I found was that protests are enormously powerful at generating press. And in addition, what the news covers predicts what changes in public opinion.

In a later period in the 1960s, as we start to see more violent protest, we see more coverage of riots and public opinion shifts.

There was a massive wave in the early part of the 1960s of nonviolent protests that drove headlines about civil rights. In a later period in the 1960s, as we start to see more violent protest, we see more coverage of riots and public opinion shifts. And the most important problem, people say, is issues of crime and riots.

Nonviolent Protests Vs. Violent Protests

Sreenivasan: So, is it about the framing or is it about the actual actions? Meaning if it's nonviolent protest that influence opinion in one direction do violent protests have opposite, maybe the opposite effect?

Wasow: So, framing matters enormously here. And I think both protest tactics and media coverage matter a lot. So, they're both important actors.

And protesters obviously have the ability to make choices about what kinds of tactics they employ, what kinds of strategies in terms of rhetoric, what kinds of things are done. For example, in the 1960s, we see really remarkable intention to create very dramatic images that would help to, in the language of the 1960s, shock the conscience of the nation.

The framing that the media does is really central here. So, whether we're sort of looking through the eyes of the protesters or really through the eyes of the police matters a lot. And that kind of justice frame or a police-centric frame does a lot to shift public opinion.

And in the latter part of the 1960s, when we saw more violent protest arise, the frame really does shift from justice to this kind of focus on kind of disorder and riots. And that that shift in the media frame has a significant influence on public opinion.

The History of Protests and Elections

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Sreenivasan: One of the questions that people have is, how will this play a role in November's election?

Wasow: What I see in the 1960s is that counties that were near nonviolent protests vote more in the kind of coalition that is aligned with black interests.

In 1964, the Civil Rights Act passes. The Democratic party becomes the party of black interests. And we see a shift where people are near nonviolent protests that are kind of liberalizing effect of nonviolent protests.

At the same time, what I also see is the counties that are close to violent protest vote more conservatively.

Sreenivasan: So when we see peaceful protests, we respond in a way that thinks about human rights and civil rights. But when we see violent protests or riots, we respond in a way that wants more law and order, is that roughly, am I summarizing it correctly?

Wasow: Yeah, I think that's a very good summary. And I think it's also really important to begin with the sort of people's sense of rage and grief and horror at what they saw in this imagery, in this footage of George Floyd's death.

That seeing a member of the state engage in violence against an unarmed citizen is enraging for a lot of people. And when our attention focuses on that act of state violence, there's a persuadable chunk of voters who sort of say, ‘Oh, I care about that issue. That's something that's going to, you know, mobilize me.’

But as the conversation shifts to acts of protester-initiated violence, for those persuadable voters, the story becomes more complicated. And protesters can move those. This is what I see in the 1960s.

Also, the kind of tactics protesters employ are a kind of rhetoric that is persuading voters who may be sympathetic both to George Floyd and potentially to concerns about disorder.

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