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About Us

Mission

Our mission is to meet the needs and unleash the potential of older Americans through the power of media.

Impact

Next Avenue has served over 80 million people on our site and millions more through our platforms and partnerships. Every day, we invite readers to consider what is next, what lies just ahead and what will be revealed in their lives. By exploring questions big and small, we spark action — 95 percent of readers take an action after reading our stories — and open up a world of possibilities.

Next Avenue is unique among today's media:

  • We are part of the PBS system, so you can trust us to deliver nonprofit public media quality.
  • We are journalists and experts passionate about serving our audience.
  • We have built a network of impeccable sources and prestigious partnerships.
  • We’re not here for the bottom line, but to make a difference in the lives of our audience.

Influencers in Aging

Since 2015, Next Avenue has recognized 194 individuals and organizations bringing solutions, innovation, inspiration and big thinking to redefine what it means to grow older in America.  The "Influencers in Aging" annual list celebrates advocates, researchers, thought leaders, writers, educators, experts and everyday people who are breaking new ground on challenges and opportunities for those 50+.  Their selection reflects what's front-of-mind at this moment in time for older generations – the emerging issues and trends – chosen by Next Avenue's experienced editors along with public nominations.

The 2021 Influencers will be announced December 7.  See the previous honorees and how they were chosen.

Join Our Community

We want to know what you're doing, what you're thinking about. Next Avenue is a two-way conversation that comes to life on the website, in social media, in user panels and in surveys and polls.

Please sign up for our newsletters and follow us on Facebook, Twitter and LinkedIn. You can also send us feedback.

Our Team

Next Avenue is a nonprofit produced by Twin Cities PBS (TPT) for a national audience. Our journalists are based around the country, so we're able to uncover stories and voices from everywhere.

Kristi McKinney
Interim Director, Digital Product & Audience Manager

Currently serving as Next Avenue's Interim Director, Kristi has worked in user experience and technology for 12 years, serving in roles across technology including content writer, product manger, user experience architect and account director. It's her job to work at the intersection of technology, users and content to bring you the best experience. She holds bachelor's and master's degrees in journalism, marrying it with her technology experience to shape the present and future of Next Avenue.

Richard Eisenberg
Managing Editor and Senior Editor of the Money and Work & Purpose Channels
Rich has helped people manage their finances and careers as a writer and editor at major media outlets including Money, Yahoo!, CBS MoneyWatch, USA Today and Good Housekeeping. He has written two books, How to Avoid a Mid-Life Financial Crisis and The Money Book of Personal Finance. He is based in New Jersey and can be reached at 908-456-2089 or by email at [email protected]. Follow him on Twitter @richeis315.

Julie Pfitzinger
Senior Editor for Features
Julie has worked as a writer and editor for more than 20 years; her work has appeared in publications including the Star Tribune and Minnesota Parent. For the past several years, she was a managing editor for the community lifestyle magazine group at Tiger Oak Media in Minneapolis, where she also served as writer and editor for Saint Paul Magazine and other Tiger Oak publications. Julie can be reached via email at [email protected].Follow her on Twitter @juliepfitzinger.

Kathy Ritchie
Health and Caregiving Editor
Kathy has spent more than a decade talking about aging issues, first as a caregiver for her own mother who had frontotemporal degeneration; then as a reporter at the NPR-member station in Phoenix. Her personal experience has given her a professional purpose, and over the years she has reported on the myriad challenges and experiences of older Americans. Many of her stories have aired on NPR's national magazine show, Here & Now. She also produced a four-part podcast about life after dementia. Kathy can be reached via email at [email protected] or follow her on Twitter @kathymritchie.

Emily Skoblik-Diallo
Senior Business Development and Sponsorship Manager
Emily has over 15 years of experience in the cultural nonprofit business sector. Her work has comprised largely of fundraising, marketing, and business development consulting for nonprofits requiring revenue generation or a re-imagining. She holds a Masters in Arts & Cultural Management from St. Mary's University and a Bachelors in Communications and minor in Business from Concordia College, Moorhead.

Sabrina Crews
Audience Engagement Editor
Sabrina launched her journalism career in community radio, where she advanced quickly from newsroom intern to salaried public media professional. Summoning the fast-paced, deadline-driven energy of live radio and her storytelling expertise, she continued to cultivate her skills in the nonprofit media sector. Sabrina is thrilled to bring her passion for all things digital to Next Avenue. Her role as audience engagement editor involves multiple social media platforms and working closely with editors to better understand readers. Being part of the PBS system is a lifelong dream come true.

Jim Pagliarini
Next Avenue Co-Founder and Former President and CEO, Twin Cities PBS
Jim and his colleague Judy Diaz are the founders and creators who brought Next Avenue to life.

Support Us

Next Avenue relies on sponsorships to support our service. We seek out businesses and organizations that share our mission and are looking to reach a passionate and engaged public media audience. Sixty percent of Next Avenue readers say they have a more positive view of a company that supports the site. To learn more about sponsorship opportunities, email [email protected].

We also accept individual donations from our readers. Click here to support our work. Thank you.

Interested in writing for Next Avenue? Review our submission guidelines.

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