Next Avenue is public media’s first and only national service for America’s booming older population. We publish stories, blogs, videos, tools and resources that deliver reliable information on issues that matter most as we age.
Next Avenue relies on sponsorships to support our service. We seek out businesses and organizations that share our mission and are looking to reach a passionate and engaged public media audience. More than 60 percent of Next Avenue readers said they have a more positive view of a company that supports the site. Next Avenue maintains the highest standards of journalistic independence and integrity, and sponsorship does not give sponsors review or approval of any Next Avenue content. All editorial decisions are at our sole discretion.
If your organization has a website, blog or social media presence, then you already know that a content marketing plan can help you generate leads, cultivate prospects, encourage referrals, increase online visibility and build your brand. Next Avenue’s content licensing packages make it easy to find the content you need to achieve your goals. We offer two ways to access to well-written, full-length articles covering a variety of topics like health, fitness, family, money and caregiving. With a library of more than 7,000 articles and new stories publishing each day, Next Avenue is a great a source for content that engages and inspires older people.
Maximize your content marketing strategies by placing your consumer-facing content in Next Avenue’s trusted and targeted environment. Sponsored posts are available on a limited basis to like-minded organizations.
Organizations can connect with Next Avenue audiences in a trustworthy, relevant context through an exclusive sponsorship of a special report on nextavenue.org. Not only can you reach readers in an incomparable environment, but you also get critical SEO value for your linked pages. Next Avenue’s editorial team will develop a series of stories on a client-relevant topic, which will be presented to readers alongside sponsor-authored content and messages.
Exclusive sponsorship of a custom-themed email delivered to our 130,000+ opt-in, brand-loyal subscribers is also available. Sponsorship includes a display ad and a link to sponsor-authored content.
Readers interact with Next Avenue content with care and consideration, offering their own feedback, perspective and advice. We will work with a limited number of sponsors to gather information from our audience. A sponsored survey with Next Avenue puts your questions in an accessible context for readers — increasing the rate and thoughtfulness of the response you receive.
Next Avenue will work with you to create an interactive social campaign customized to your audience.
Next Avenue offers a range of additional opportunities including lead generation programs, ad packages, etc.
To learn more about sponsorship opportunities, email [email protected].