According to a 2014 survey, the average American wedding can cost upwards of $30,000 and floral arrangements can run as high as $2,000. Fresh flowers add beauty to these joyful occasions, but what happens to the wedding flowers when the party is over?
Jennifer Grove, the founder of Repeat Roses, has found a novel and inspiring way to give them a second life. Her New York-based organization collects floral arrangements after weddings, reuses the flowers to make new bouquets and then delivers them to people in nursing homes and hospice care. “There’s just something about bringing flowers that just transforms the atmosphere,” says Grove, who reminds us that simple acts of kindness can bring great joy and comfort to those who need it most.
Bryce Kirchoff has produced web and social media campaigns for organizations at all levels of the media industry and also has experience launching community engagement initiatives, building websites and crafting social campaigns.
He holds a master’s of science degree in New Media Management from Syracuse University’s S.I. Newhouse School of Public Communications and lives in Los Angeles.@bckirchoff
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