Carol M. Morgan, MA, is a marketing expert and Doran J. Levy, Ph.D, is a statistical analyst. For 25 years, they have analyzed the U.S. 40 and older market defining what drives everyday health choices. Their most recent book is Health Motivations.
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Why the Graying Green founder says Older Americans Month needs a refresh
Follow our in-depth examination of current health care offerings through an age-friendly lens. What does age-friendly health care look like, and how do you locate and access it? We cover how to prioritize your unique needs when selecting providers and treatments for yourself or a loved one.