In Boomer-Targeted Ads, Stereotypes Are the Norm
But companies may pay the price for unfair representations
June 26, 2017
Jeff Millman is chief creative officer at GKV, one of the mid-Atlantic’s largest integrated marketing firms helping challenger brands succeed for over 35 years and win on their own terms. Millman is the winner of hundreds of advertising awards, and a boomer/senior marketing specialist working on brands like CareFirst BlueCross BlueShield and CMS (Centers for Medicare & Medicaid Services). He also gets ill whenever a classic rock song is used in a commercial.