Super Bowl Ads: Why Are Boomers Being Sidelined?
Advertisers tend to ignore 50+ consumers and their buying power. Madison Avenue could score big if it grasped these seven boomer motivations
January 30, 2013
Jim Gilmartin is an expert on marketing and sales to boomers and a principal at Coming of Age, which provides interactive/online marketing services to clients eager to connect with boomers and senior customers. His blog is at www.comingofage.com/target-market-insights.