Lauri Taylor spent four years investigating her mother’s murder in both the United States and Mexico, but before that she was a marketing and branding expert who worked with professional athletes and premium lifestyle brands. She worked with NBA professionals developing their unique brand identities through endorsement opportunities, speaking engagements, public appearances and philanthropic associations. Her work in the field has also included event marketing and implementation, in which she partnered with corporate clients at major sporting events to increase brand awareness and consumer loyalty through advertising, media coverage and social opportunities for customers and employees. Lauri has lived with anxiety, depression and post traumatic stress and has become an advocate for shameless communication about mental health and the stigma of mental illness. The Accidental Truth is her first book. Lauri is a graduate of SMU’s Cox School of Business, holding a Bachelor of Business Administration degree, with a major in Marketing and a minor in Spanish. She lives in Orange County, California and is the mother of two grown children. She is a member of the SMU Alumni Association, the Cox School of Business Alumni Association, and the National Charity League.
Health & Well-Being
This daughter tried solving the mystery and then had to face the truth
Work & Purpose
How Encore Fellows use their corporate experience to boost nonprofits
This special report includes storytelling, news and information about health care for older adults in rural areas
Our special series, Vitality Arts, shows the powerful effect that participating in the arts can have on our minds, bodies and souls. Look to this page for information, resources and inspiration that will help you age better through the arts and show that creativity has no age limit.