Peter Hubbell

Peter Hubbell, author of Getting Better With Age, is the founder and CEO of BoomAgers, an advertising agency and brand consultancy dedicated to the aging consumer. His previous book was The Old Rush. An advertising executive with a career spanning 30+ years, Hubbell is a widely sought expert on the topic and is a regular contributor to HuffingtonPost, Mediapost, 33 Voices and other influential marketing content providers. His body of work includes memorable campaigns for blue-chip global marketers including General Mills, Pillsbury and Procter & Gamble, now also a client at BoomAgers.

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Health

Memories Actually Get Better With Age

Illustration of brain and memory

Boomer marketer Peter Hubbell says that happens in three ways

DECEMBER 17, 2015 | By Peter Hubbell

Health

4 Ways Boomers Will Choose Brands in the ‘Age of Aging’

Mature woman comapring labels at a grocery store

Soon more than half of U.S. adults will be over 50 — and that’s a force marketers need to address

JUNE 19, 2013 | By Peter Hubbell

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Health

A Neuroscientist’s Prescription for a Brain in Menopause

During this time, the brain is going through a transition and it needs support

Special Report

Four long-term survivors of HIV: Joseph Gaxiola, Stephanie Stuart, Sharon Bosley and Robert Toth

Still Here, Still Positive

A series on America's first generation aging with HIV/AIDS

Presented by

Special Report

Group of older adults enjoying coffee at a coffee house.

In Good Company

We all feel lonely at times. But it doesn't have to be that way.