Peter Hubbell

Peter Hubbell, author of Getting Better With Age, is the founder and CEO of BoomAgers, an advertising agency and brand consultancy dedicated to the aging consumer. His previous book was The Old Rush. An advertising executive with a career spanning 30+ years, Hubbell is a widely sought expert on the topic and is a regular contributor to HuffingtonPost, Mediapost, 33 Voices and other influential marketing content providers. His body of work includes memorable campaigns for blue-chip global marketers including General Mills, Pillsbury and Procter & Gamble, now also a client at BoomAgers.

Most Recent

Memories Actually Get Better With Age

Boomer marketer Peter Hubbell says that happens in three ways

DECEMBER 17, 2015 | By Peter Hubbell

Health & Well-Being

4 Ways Boomers Will Choose Brands in the ‘Age of Aging’

Mature woman comapring labels at a grocery store

Soon more than half of U.S. adults will be over 50 — and that’s a force marketers need to address

JUNE 19, 2013 | By Peter Hubbell

Health & Well-Being

Is There Sex After Retirement?

Hint: All that newfound togetherness may not be great for your relationship

Special Report

Strengthening Rural Health Care for Older Adults

This special report includes storytelling, news and information about health care for older adults in rural areas

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Special Report

Vitality Arts

Our special series, Vitality Arts, shows the powerful effect that participating in the arts can have on our minds, bodies and souls. Look to this page for information, resources and inspiration that will help you age better through the arts and show that creativity has no age limit.

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