Peter Hubbell, author of Getting Better With Age, is the founder and CEO of BoomAgers, an advertising agency and brand consultancy dedicated to the aging consumer. His previous book was The Old Rush. An advertising executive with a career spanning 30+ years, Hubbell is a widely sought expert on the topic and is a regular contributor to HuffingtonPost, Mediapost, 33 Voices and other influential marketing content providers. His body of work includes memorable campaigns for blue-chip global marketers including General Mills, Pillsbury and Procter & Gamble, now also a client at BoomAgers.
Boomer marketer Peter Hubbell says that happens in three ways
Soon more than half of U.S. adults will be over 50 — and that’s a force marketers need to address
For midlife working women, it's all about radiating confidence and poise