Peter Hubbell

Peter Hubbell, author of Getting Better With Age, is the founder and CEO of BoomAgers, an advertising agency and brand consultancy dedicated to the aging consumer. His previous book was The Old Rush. An advertising executive with a career spanning 30+ years, Hubbell is a widely sought expert on the topic and is a regular contributor to HuffingtonPost, Mediapost, 33 Voices and other influential marketing content providers. His body of work includes memorable campaigns for blue-chip global marketers including General Mills, Pillsbury and Procter & Gamble, now also a client at BoomAgers.

Most Recent

Memories Actually Get Better With Age

Boomer marketer Peter Hubbell says that happens in three ways

DECEMBER 17, 2015 | By Peter Hubbell

Health

4 Ways Boomers Will Choose Brands in the ‘Age of Aging’

Mature woman comapring labels at a grocery store

Soon more than half of U.S. adults will be over 50 — and that’s a force marketers need to address

JUNE 19, 2013 | By Peter Hubbell

Work & Purpose

OPINION: Make May the Older Americans Contribute Month

Why the Graying Green founder says Older Americans Month needs a refresh

Special Report

Age-Friendly Health Care

Follow our in-depth examination of current health care offerings through an age-friendly lens. What does age-friendly health care look like, and how do you locate and access it? We cover how to prioritize your unique needs when selecting providers and treatments for yourself or a loved one.

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Special Report

Strengthening Rural Health Care for Older Adults

This special report includes storytelling, news and information about health care for older adults in rural areas

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