Sarah Petty is the co-author of Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth and founder of The Joy of Marketing, where she teaches small business owners how to charge what they are worth. Her boutique photography studio was named by the Professional Photographers of America as one of the most profitable photography businesses in the country after five years in operation.
Work & Purpose
A best-selling author says there's no need to buy high-priced ads.
Jim Owen wants to convince everyone else – one step (or lunge or squat) at a time