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Travis Tae Oh

Travis Tae Oh is an assistant professor of marketing at the Sy Syms School of Business at Yeshiva University. His research focuses on consumer behavior and psychology, with a keen interest in how pleasurable experiences — especially through experiential consumption — influence people's lives.

Fun, key to happiness, A woman swimming and laughing in a pool. Fun, happiness, Next Avenue

Why Fun Is Key to Happiness As We Age

Meaningful things in life are important, but here's how research shows it's equally important to have fun while you grow older
July 15, 2021
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