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Erica Baird

Erica Baird co-founded Lustre after retiring from their successful careers as a corporate lawyer. Baird was the first female partner in the General Counsel's office of a Big Six accounting firm. Lustre is designed to change attitudes about older women and retirement and create a new picture of what retirement can look like. In addition to Lustre, Baird's retirement includes taking design courses and serving on nonprofit boards.

Meeting the needs and unleashing the potential of older Americans through media