Michael Lubell is a marketing consultant for small- to midsize firms and writing personal and business copy for his own company, Think…Again…! He is a proud Northwestern graduate and NYU MBA and father of two living in Westport, Conn. He was an online marketing pioneer who began his career pre-internet at companies like Revlon, L’Oreal and Best Foods. Struck by the power and potential of the web, he went on to positions with companies like Yoyodyne Entertainment (e-mail games and sweepstakes) and Small World Sports (Fantasy Sports Games). He recently left the mortgage business (sales and marketing) to work in writing and consulting fulltime.